About Souvenir Photograph — est. 2010

From cruise decks
to a million finish lines.

Marc Bryce started in cruise-ship photography on the Pride of America and Pride of Hawaii — turned both into Norwegian Cruise Line's top-producing photo ships. He came back to land in 2010, founded Souvenir Photograph, and started catching the moments people actually want to keep. Sixteen years later we run 40+ seasonal venues, a million finish lines a year, and the entrance gates of theme parks across the country.

marc · founder · 2010
Marc Bryce — founder.
since 2010
Our roots

We started catching dinner-show smiles in Seattle.
Now we run 40+ Santa villages.

Souvenir began doing dinner-show photography in 2010 — green-screen at the door, prints in hand by dessert. That program is still here, though today AI handles the cutouts and the big green cloth is gone. Around it grew the road-race partnerships (starting with The Color Run in 2013), then the Santa villages (starting with Galt House Hotel in 2015), then the theme parks. Each program added to the others — same crew, same printers, same software — same goal: the photo people actually want to keep.

parks · entrance
Parks
santa · galt house
Santa & Easter
race · finish line
Endurance
President + Founder
Marc Bryce
est. 2010 · Seattle, WA
Leadership

"The photo people actually want to keep" isn't a tagline. It's the standard.

Marc got his start in cruise-ship photography, launching Norwegian Cruise Line's Pride of America and Pride of Hawaii — both became NCL's top-producing photo ships under his watch. He then turned around a struggling Mediterranean ship in 3 months.

From the cruise world, he returned to grow his family's youth-sports photo business, Designer Studio, from fewer than 10,000 to over 100,000 athletes a year.

He founded Souvenir Photograph in 2010, starting with dinner-show photography in Seattle. Three years later, in 2013, Souvenir partnered with The Color Run and captured 500,000 participants in year one — across all 50 states.

By 2014 the company was capturing 1M+ participants per year at endurance events. In 2015, the Galt House Hotel brought Souvenir in for their Christmas Lights program (50,000 guests per season), which became our entry into large-scale Santa operations. Today we run 40+ seasonal venues across the country, with a goal of 50+ by 2026.

What we stand for

Three things we won't compromise on.

craft
1

Craft first

A souvenir photo is only worth keeping if it's actually good. Studio-grade lighting, trained pros, custom sets — no folding-table fluorescents, no rushed prints, ever.

revenue share
2

Partner-aligned

We take the staffing risk, the gear risk, the engineering risk. You take a share of the revenue. We win when you win — and only when you win.

since 2010
3

Built to last

Programs are built for the long season, not the launch week. Galt House has been with us since 2015. The Color Run since 2013. We show up, year after year.

Timeline

Sixteen years in pictures.

  1. ncl · pride of america
    2005
    2005

    Launching Pride of America + Pride of Hawaii

    Marc joins Norwegian Cruise Line. Both ships become NCL's top-producing photo programs under his lead.

  2. seattle · year one
    2010
    2010

    Souvenir Photograph is founded

    Marc returns to Seattle and launches Souvenir Photograph with dinner-show photography.

  3. color run · year one
    2013
    2013

    The Color Run partnership

    Souvenir becomes The Color Run's official photo partner. Year one: 500,000 participants captured across all 50 states.

  4. race finish · mile 26
    2014
    2014

    1,000,000+ finishers a year

    Endurance volume crosses a million participants captured per year — and keeps growing.

  5. galt house · christmas
    2015
    2015

    Galt House Christmas Lights

    Galt House Hotel brings Souvenir in for their seasonal Christmas Lights program — 50,000 guests per season. Our entry into large-scale Santa operations.

  6. present day
    Today
    Today

    Operating in daily operations nationally

    40+ seasonal venues, and growing.

Bring the magic

Want this kind of operation
at your venue?

Tell us about your space. Our founder reads every first inquiry and we come back inside 48–72 hours with a real proposal.

Become a partnerSee our work
Real reply inside 48–72 hours.
Our family of brands

One operator.
Three front doors.

Souvenir Photograph runs the operation behind the scenes. Guests find their photos through one of these three sites — race finishers, park & event guests, families at Santa. Same operator, each one purpose-built for the people it serves.

Get in touch